Optimize With MarTech Business Solutions

Unlock Business Potential

At MarTech Business Solutions, we specialize in optimizing and enhancing the technology stacks of organizations to drive measurable business outcomes. Our mission is to unlock the true potential of your MarTech investments, ensuring they make a significant impact on your bottom line. Our slogan, “Unveil the Potential,” reflects this commitment.

About Our Company

Transforming Your MarTech for Maximum ROI

Identifying Critical Disconnects

Working for years in Corporate America between 2016 and 2024, our Founder and Chief Marketing Technology Consultant Tanya Pagan, has worked closely with her organizations in marketing, IT, technology and sales and discovered a significant pattern between each of her roles. The tools and the people were disconnected and it was only getting worse. The Pandemic in 2020 showed how painful these issues really were in reality and how quickly the world was changing.

Achieving Optimal Integration

Spending hundreds of thousands of dollars on technology solutions is only valuable when you understand where it fits in the organization, the resources needed to manage it and have the right mindset about what your techstack truly is. It is more than just your foundation, it is your infrastructure. Without a solid infrastructure for your data, along with proper pipelines and pathways for this data to flow, you are wasting more money trying to mitigate issues down the road. Which leads to your executives not trusting your data or what it tells you. That is a huge problem.

There had to be a better way for all of these valuable technologies to deliver their results and show true return on investment continuously over time. MarTech Business Solutions, Inc takes all of this into account when consulting/auditing your business. A partnership with our company ensures you have the tools, people, mindset and processes in place that fit best with your business plan and long term goals.

Award Winning Tech Consultant

All In One IT Solutions

Medium business

Medium-sized businesses looking to audit their current tools and processes, build a team to better operate these tools and enable their organization to learn how these technologies complement their daily roles and responsibilities.

Individuals

Individuals owning an S Corp or Sole Member LLC who are growing and need solutions for their marketing and data collection processes

Small business

Small business just starting out, looking for a team to build their marketing technology stack for a lower cost while also enabling the team to use the tools for further growth and continuous steady improvements that can be measured.

40%

Average Increase in ROI

250+

Succeeded
Projects

Why Choose Us

Driving Results Through Tailored Solutions

Expertly align MarTech with goals for efficiency, ROI, and proven client success.

Strategic Alignment

We work closely with your team to align MarTech solutions with your business goals. By understanding your unique needs, we tailor the tech stack to maximize efficiency and ROI.

Holistic Approach

Our expertise spans the entire MarTech ecosystem, from marketing automation platforms (like Marketo, Pardot, and Eloqua) to analytics tools, CRM systems, and beyond. We consider the interplay of these components to create a cohesive and impactful stack.

ROI Focus

We don’t just implement technology; we measure its impact. Our data-driven approach ensures that every tool contributes directly to revenue generation. Whether it’s lead conversion, customer acquisition, or improved funnel velocity, we track the metrics that matter.

Proven Results

Our success stories speak for themselves. Clients have witnessed increased funnel conversions, faster lead-to-opportunity cycles, and enhanced customer experiences—all directly tied to our MarTech recommendations.

Services Offered

Comprehensive MarTech Solutions for Optimal Business Performance

Our services cover all aspects of MarTech, ensuring your technology investments are optimized for maximum efficiency, productivity, and business success.

Tech Stack Assessment

We evaluate your existing stack, identify gaps and redundancies, and provide tailored recommendations to enhance efficiency while eliminating unnecessary costs.

Implementation & Integration

We manage end-to-end implementation, from seamless tool integrations to custom workflows, ensuring smooth adoption across all organizational teams.

Performance Tracking

We establish KPIs, track performance, and provide actionable insights to clearly demonstrate MarTech's significant impact on your organization’s success.

Training and Support

We offer comprehensive training sessions and ongoing support to fully empower your team and maximize the value of your technology investments.

Comprehensive Solutions

Specialties and Expertise

Salesforce, especially Marketing Cloud, CRM, Service Cloud, CDP and Data Studio
Microsoft Products, especially Azure & Power Platform Products
Hubspot and other Digital Marketing Tools
Marketing Automation Tools for Lead Generation, SMS and Email
Project Planning
Education and Training
Tool Integrations
Reporting and Analytics Tools, especially Tableau, Power BI, GA4

Portfolio

Our Work Highlights

Explore our portfolio showcasing how MarTech Business Solutions has driven success through tailored technology solutions, enhancing client operations and achieving impactful results.

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